Leadership Team
Chuck Bongiovanni
Co-Founder & CEO
Entrepreneur, author, franchising executive, and public servant dedicated to elevating residential assisted living through technology, branding, and compassionate care.
Chuck Bongiovanni is an entrepreneur, author, franchising executive, and public servant whose career has been dedicated to helping families, building businesses, and creating innovative solutions within the senior living industry. As Co-Founder and Chief Executive Officer of Majestic Residences Franchise Systems, Chuck is leading a national movement to elevate residential assisted living through technology, branding, operational excellence, and compassionate care.
Under his leadership, Majestic Residences has expanded across the United States and internationally while continuing its mission of helping independent residential care homes compete with the nation's largest assisted living providers.
Prior to founding Majestic Residences, Chuck founded CarePatrol Franchise Systems, which grew into the largest senior placement franchise in the United States. Drawing upon his background as a medical social worker, he helped pioneer the senior placement industry and personally contributed to placing more than 100,000 seniors into quality assisted living communities and residential care homes throughout the country. During his leadership, CarePatrol earned more than 50 franchise industry awards, including recognition in the Franchisee Satisfaction Hall of Fame and honors from Franchise Business Review and Inc. Magazine.
Chuck is widely recognized as an expert in franchising, healthcare marketing, and senior housing. A Certified Franchise Executive (CFE), he has spent more than three decades building businesses that combine purpose with profitability. He has authored numerous books, training programs, and educational resources for entrepreneurs and franchise owners, while mentoring hundreds of business owners on leadership, operations, marketing, and business growth.
In 2026, Chuck led the acquisition of Avendelle Senior Living, significantly expanding Majestic Residences' national footprint and strengthening its position as one of the leading residential assisted living franchise organizations in North America.
Beyond business, Chuck has devoted much of his career to advancing the senior care profession. He served as Founder and Past President of the National Placement and Referral Alliance and has spoken at more than 75 regional and national healthcare conferences. His work earned him the Hospital Readmission Innovation Award.
Chuck also serves as Vice Mayor of Gilbert, Arizona, one of the nation's largest municipalities, championing fiscal responsibility, public safety, water sustainability, economic development, and government transparency.
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