A Different Kind of Franchise
Own The Home. Build The Business. Create The Asset.
With Majestic Residences, qualified franchisees may have the opportunity to purchase a residential property, transform it into a beautiful assisted living home, and operate their business from a real estate asset they own.
Two Potential Assets. One Business Model.
When you purchase the right residential property and operate it as a Majestic Residences home, you are potentially building value in two separate areas.
The Real Estate
You may own a residential property that can potentially build equity over time as the mortgage is paid down and the property value changes.
The Operating Business
Inside that property is a business providing residential assisted living services to seniors who need care, supervision and assistance.
Traditional franchise owners may spend years paying rent to a landlord. A Majestic Residences owner who purchases the property may instead make payments toward real estate he or she owns while simultaneously building the operating business. Real estate values, business results and occupancy are never guaranteed. But the structure provides something many franchise concepts simply cannot: the opportunity to own both the business and the property where the business operates.
Turn A Residential Home Into A Business Asset
Most people look at a house and see bedrooms, bathrooms, a kitchen and a backyard. We look at it differently. Finding the right house is much more complicated than searching for a large home on a real estate website. That's where experience matters.
Majestic Residences helps franchisees understand what to look for before they make one of the largest investments in their business.
We ask:
Could this property become a successful residential assisted living home?
How many residents could it potentially accommodate?
Does the floor plan work for senior care?
Can the property be appropriately modified?
Is it in the right market?
What are the applicable zoning and licensing requirements?
Why Own The Real Estate?
Purchasing the real estate isn't right for every franchisee. Financing, local regulations, property availability and an owner's financial objectives all matter. But for the right owner, purchasing the property can offer significant strategic advantages.
Build Equity Instead of Simply Paying Rent
A leased location is an expense. Ownership may allow a portion of your property payments to build equity through principal reduction. Over many years, that distinction can become meaningful.
Participate in Potential Real Estate Appreciation
Residential property values can rise or fall, and appreciation is never guaranteed. But property ownership gives the owner the potential to participate in future appreciation rather than leaving that opportunity entirely with a landlord.
Create Greater Control Over Your Location
A successful business can become closely connected to its location. Owning the real estate may reduce exposure to lease renewals, rent increases or a landlord deciding to sell the property.
Create Multiple Long-Term Options
Owning both the operating business and real estate can potentially provide an owner with more choices in the future — continue operating, hire management, expand, sell the business, retain the real estate, or sell both.
You Don't Have To Become A Real Estate Expert First.
Finding a house is easy. Finding the right house for residential assisted living is not. A property can look perfect and still be wrong for the business. Majestic Residences helps franchisees approach real estate from the perspective of the business that will ultimately operate inside it.
Our franchise model is designed to help you understand the process from property identification through opening and operation. That includes guidance related to:
You bring the entrepreneurial drive. We bring a system designed around residential assisted living.
- Market and location considerations
- Identifying potential residential properties
- Evaluating layouts and functionality
- Understanding potential renovations and improvements
- Navigating the licensing process
- Preparing the home for residents
- Building the operating team
- Implementing Majestic systems and technology
- Marketing the home
- Developing professional referral relationships
- Operating the residential assisted living business
Bedrooms
become residents' homes
Living rooms
become gathering places
Dining rooms
become places where residents, caregivers and families connect
Real Estate With A Purpose
There's another difference between owning a typical investment property and owning a Majestic Residences home. The property has a purpose. Instead of simply providing square footage, the home becomes the environment where caregivers serve older adults and families find a smaller, more residential alternative to traditional institutional senior living.
It's real estate designed to do more.
A Market Driven By Demographics
America is getting older. The Baby Boomer generation is moving into the age when demand for senior housing and care is expected to increase significantly. At the same time, the senior housing industry has experienced strong occupancy growth while new construction has remained constrained.
Where are all of these seniors going to live when they need help?
Majestic Residences believes smaller residential assisted living homes can be an important part of that answer. Rather than constructing a massive senior living community containing hundreds of units, our model focuses on creating intimate residential environments where seniors can receive care in a place that feels like home.
From One Home To A Real Estate Portfolio
For some franchisees, the first Majestic Residences home may be the beginning rather than the destination.
One property could potentially become two. Two could potentially become three. Over time, a successful multi-unit franchisee could own an operating senior-care company supported by a portfolio of residential real estate. The goal is to build assets, systems and enterprise value.
Learn the business.
Build your team.
Develop referral relationships.
Operate your first home.
Then, if your results, finances and market support expansion, consider another.
The Majestic Difference
You could purchase a house yourself. Research regulations yourself. Figure out licensing yourself. Develop your own brand. Create your own operating procedures. Or you can start with a system designed specifically for residential assisted living.
Majestic Residences provides franchisees with the brand, training, systems, technology, operational guidance and marketing support designed to help turn a residential property into a professionally operated senior living business.
Because buying the house is only the beginning. Knowing what to do with it is where the business begins.
Own The Home. Build The Business. Create The Asset.
Majestic Residences brings together three powerful ideas:
Real Estate Ownership
The potential to own the residential property where your business operates.
A Needs-Based Business
A business serving older adults and families searching for quality residential care.
A Franchise System
Training, systems, branding, marketing and operational support designed to help you navigate an industry that can be difficult to enter alone.
You don't have to choose between becoming a real estate investor and becoming a business owner. With Majestic Residences, you may have the opportunity to become both.
Ready to See What a Majestic Residences Home Could Look Like in Your Market?
Learn how Majestic Residences can help you evaluate your market, understand the residential assisted living model, identify the type of property you're looking for and build a business around it.
Own The Real Estate.
Operate The Business.
Build Something That Lasts.
Real estate appreciation, occupancy, revenue, profitability and investment returns are not guaranteed. Property suitability, financing, zoning, licensing and regulatory requirements vary by jurisdiction. Franchise opportunities are offered only through the applicable Franchise Disclosure Document and in accordance with federal and state law.
Ready to Be Part of the Solution?
Join a franchise system built to meet the greatest demographic shift in American history.